Biblical higher education has a differentiation problem. Despite our efforts to establish a distinctive identity for Bible colleges or, as some prefer, institutions of biblical higher education, the research makes it clear that the presence and particularity of our sector is largely invisible and, in any case, indistinguishable from other sectors of Christian higher education. In my judgment, our way forward is to concentrate less on distinguishing ourselves from other sectors of Christian higher education and instead seek to distinguish ourselves among the variety of players that comprise North America’s Christian higher education landscape. Simply put, we have work to do on branding. What is our essential promise to students and parents?
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