Raising money is hard work and requires the full commitment of the CEO. The biggest challenge for every leader is carving out time to make major donor calls while keeping all of the other organizational plates spinning. Is it really possible to add fundraising to an already jammed schedule without having other important tasks crash to the floor? Some executive directors aren’t willing to take the chance. Others aren’t wired for fundraising, so they avoid it at all costs. How much time does your executive director devote to identifying, cultivating, and soliciting major donors? It’s critical because major donors want to talk with the boss. If the CEO isn’t committed to cultivating personal relationships with donors, your organization’s fundraising potential will be limited.
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